尽管我国企业目前已经渐渐从商标意识淡化,执法观念淡薄中走出,开始树立起商标意识,而且有一大批堪称典范的名牌商标策划个案。但是,与西方发达国家相比,我们的许多企业还做得很不够,特别是在名牌商标的策划管理活动中存在着明显的差距,突出反映在以下方面: Despite the fact that Chinese enterprises have gradually faded from the sense of trademark awareness and the concept of law enforcement has begun to emerge, they have started to establish a sense of trademark, and there are a large number of brand-name brand planning cases that are exemplary. However, compared with Western developed countries, many of our companies have not done enough, especially in the planning and management activities of brand-name trademarks, there are obvious gaps, which are prominently reflected in the following aspects: