论文部分内容阅读
复杂的外部环境和激烈的市场竞争,使旅游企业面临更大的发展压力,要求企业不断加强管理,树立企业品牌,充分利用品牌效应促进企业发展。本文探讨了旅游行业企业品牌效应的意义,旅游行业企业品牌的理想发展模式,劣势中应如何进一步发展企业品牌等问题。
Complex external environment and fierce market competition, tourism enterprises are facing greater pressure on development, requiring enterprises to continuously strengthen management, establish a corporate brand, make full use of brand effect to promote enterprise development. This article explores the significance of the corporate brand effect in the tourism industry, the ideal development model of the corporate brand in the tourism industry, and how to further develop the corporate brand in the disadvantaged.