增强新闻宣传的吸引力与感染力,这是一个关系党报能否在激烈的新闻竞争中生存、发展、取胜的重要问题。党报要增强吸引力与感染力,需要解决的问题很多,关键是充分发挥党报的权威性。 从省级党报的实践看,有三个问题很值得研究。一是推进会议消息和领导活动报道的改革,以增强可读性;二是坚持“以深制快”的策略,加强评论、典型与背景新闻的深 Enhancing the attractiveness and contagion of news propaganda is an important issue that concerns whether the party newspaper can survive, develop and win in the fierce news competition. The party newspaper must enhance its attractiveness and contagion. There are many problems to be solved. The key is to give full play to the authority of the party newspaper. From the practice of provincial party newspapers, there are three problems that are worth studying. One is to promote reforms reported by the conference news and leadership activities so as to enhance readability. The other is to adhere to the strategy of “deepening the system faster,” and strengthen the comments, the typical and background news