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一方面是“买书难”的呼声日甚一日;一方面是“卖书难”的抱怨不绝于耳。毛病出在哪里?不是没人读书,也不是没人印书,关键似乎在于二者缺少沟通。如何沟通?还是一句老话:出版部门需要深化体制改革。这方面近几年有所动作,但需要做的事情依然很多。出版社、书店,应当共同致力于书与人的沟通。“通则不痛,痛则不通”,这句药品的广告词,似也适用于出版。我们这个国家,有十多亿人口。不读书的人有没有?当然有。有的是因为不识字;有的是因为没钱买;有的借口没时间(其实,“谓学不暇者,虽暇亦不能学”),但读书的人毕竟是一个庞大的人群,这就为图书的销售准备了一个广阔的市场。我们不应该再抱怨市场的狭小,而应当真正努力于市场的开拓。
On the one hand, “hard to buy a book,” the call day by day; on the one hand, “hard to sell” complaints endless. Where is the problem? No nobody reading, nor is no one printed, the key seems to be the lack of communication between the two. How to communicate? Or an old saying: publishing departments need to deepen the system reform. There have been some moves in this area in recent years, but there are still many things that need to be done. Press, bookstore, should work together to communicate with the book. “General rule is not pain, the pain is unreasonable”, the phrase ad drug, may also apply to the publication. In our country, there are more than 1 billion people. Of course, there are people who do not study? Some because of lack of literacy; some because of lack of money to buy; some excuse not time (in fact, “predicate, even though they can not learn”), but after all, people who study is a huge crowd, which sales of books Prepared a vast market. We should no longer complain about the narrow market, but should really strive to open up the market.