按照基于工作过程导向的高职教育教学理念,对市场营销专业人才培养模式进行重新思考,分析市场营销专业的48项典型工作任务、6个行动领域和9项学习领域。依据典型工作任务、行动领域和学习领域的分析结果,设计出工作过程系统化的营销专业主体课程,最后以市场营销策划学习领域及其中的新产品上市推广学习情景为例进行了学习领域和学习情景的教学设计。 According to the teaching concept of higher vocational education based on the work process, the author rethinks the training model of marketing professionals and analyzes 48 typical tasks, 6 action fields and 9 study fields of marketing major. Based on the analysis of typical work tasks, action areas and learning areas, we designed a systematic curriculum course of marketing major. Finally, taking the field of marketing planning and the marketing promotion of new products as an example, we studied the learning areas and learning Scenario teaching design.