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随着时代的不断进步和发展,社会被赋予了各种各样的因素,电视也随之得到了快速的发展,而且也拥有了更大的生存空间,电视媒体进入了一个新发展的技术环境和社会环境。特别是随着网络电视、手机电视等新媒体技术的进步与快速发展,受众消费电视的心理和方式发生了很大的变化,客观上要求媒体从业人员在进行电视栏目创新的时候对受众的收视习惯的变化引起足够的重视。也正是这样,“草根性”、“中产阶级性”、“公民性”等宏观语汇已经不能与它的深刻变迁相符合。本文简单分析受众收视变迁过程中的一些特点,并阐述这种变迁与栏目创新的关系。
With the progress and development of the times, the community has been given a variety of factors, television has also been rapid development, but also has more room for survival, the television media has entered a new technological environment for development And social environment. In particular, with the progress and rapid development of new media technologies such as Internet TV and mobile TV, the psychology and methods of consumer television have undergone great changes, and objectively require media practitioners to view audiences while innovating television programs Changes in habits attract enough attention. In the same way, the macroscopic language such as “grassroots”, “middle class” and “civic” can no longer be consistent with its profound changes. This article briefly analyzes some characteristics of the process of audience rating changes and expounds the relationship between such changes and column innovation.