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在“自媒体”这个词出现之前,以大众为主力的信息收集、报导、资讯分析和传播的方式已经引起了人们的注意,出现了“参与式媒体”“民主媒体”等名词。21世纪初,美国科技作家丹·吉尔莫在“we the media”一书中第一次详细讨论了“自媒体”这个词,并分析了其平民化、泛在化和自主化等传播特性。后来,随着互联网的再次崛起和用户媒体终端设备的多样化,属于“we”的媒体进一步变成了非常个性化的个人媒体,即“I-Media”。
Before the advent of “self-media ”, the mass-based information gathering, reporting, information analysis and dissemination methods have attracted people’s attention and emerged as “participatory media” and “democratic media” And other terms. At the beginning of the 21st century, the American science writer Dan Gilmore first discussed in detail the term “self-media” in his book “we the media” and analyzed its civilization, generalization and autonomy Other propagation characteristics. Later, with the rise of the Internet and the diversification of user media terminals, the media belonging to “we ” further became a very personal personal media, namely “I-Media.”