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随着电子商务行业如火如荼的发展,对电子商务专业人才的需求不断扩大。高校电子商务专业人才核心竞争力问题备受关注。本文在分析电子商务专业人才培养现存问题基础上,构建了以开展“三创”教育、培养电子商务“三创”人才为宗旨,以提高电子商务专业的核心竞争力为目的,形成以课堂教学为基础、“三创”实践教学为根本,校企协同培养为助力、实践孵化基地为支撑的“三创”实践教学人才培养体系。
With the development of e-commerce industry in full swing, the demand for e-commerce professionals has been constantly expanding. The core competitiveness of e-commerce professionals in colleges and universities has drawn much attention. Based on the analysis of the existing problems of e-commerce professionals training, this essay aims to improve the core competitiveness of e-commerce professionals through the education of “Three Creation ” and the cultivation of e-commerce “Three Creation The formation of classroom teaching as the foundation, ”three create “ practice teaching as a fundamental, school-enterprise co-cultivation for the support, practice incubation base for ”three create " practice teaching personnel training system.