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艺术的发展需要丰厚的物质基础,电影业的发展离不了商业支撑。植入式广告的加入,无疑会减少资金压力,降低票房风险,这让电影人没有了拒绝的理由。在商业化的推动下,电影又有新的任务一刊播广告,尤其是植入式广告,成了最抢眼的话题。对电影受众的分布特点进行了分析,并且分析了当代电影的广告传播策略,探索电影植入广告如何获得最佳的销售效果和传播效果。
The development of art requires a huge material base, and the development of the film industry can not afford commercial support. Implanted ads will undoubtedly reduce the financial pressure and reduce the risk of box office, which allows filmmakers no reason to refuse. Under the impetus of commercialization, films have new tasks, such as advertising on advertisements, especially in-play advertising, which has become the most eye-catching topic. This paper analyzes the distribution characteristics of film audiences, and analyzes the strategy of contemporary movie advertisement dissemination, and explores how movie implanted advertising can achieve the best sales effect and communication effect.