论文部分内容阅读
公益动画是将多种动画片设计元素、设计理念与公益价值宣传相结合,是当前社会公益信息宣传的重要方式,对于社会价值观念的传播效果、传播方式有着重要的影响作用。本文的研究将着眼于国内外社会公益动画的设计模式,根据社会公益动画具体的设计要求、动画片受众需求以及动画片主题的特点,对国内外社会公益动画的特点进行分析,希望通过本文的研究,能够进一步明确国内外社会公益动画的设计风格,分析我国未来公益动画设计的主要形式和发展方向。
Public welfare animation is a combination of various cartoon design elements, design concepts and public welfare value propaganda, and is an important way of publicity of social publicity information. It has an important influence on the dissemination of social values and modes of transmission. The research of this paper will focus on the design patterns of public welfare animation both at home and abroad. According to the specific design requirements of social welfare animation, the demands of cartoon audience and the characteristics of the animation theme, this paper analyzes the characteristics of social welfare animation at home and abroad, Research, to further clarify the design style of social welfare animation at home and abroad, analysis of the main forms and development direction of China’s future public welfare animation design.