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对于腾讯而言,“移动社交帝国”的构建并不止于简单的人与人沟通,而是要利用移动社交所产生的用户聚集效应和用户黏性,聚合起包括移动支付、个人金融、生活服务、电子商务等多种功能的移动生态圈,并用支付链条连接线上线下形成O2O生态闭环。伴随着社交图谱的完整建立和移动互联网的快速渗透,社交化与移动化已经成互联网发展的必然趋势。随着PC的位置逐渐被智能手机、平板电脑等移动终端所取代,移动社交的用户数也呈现了爆炸增长的态势。易观智库的数据显
For Tencent, the construction of “mobile social empire” is not limited to simple communication between people, but to use mobile social interaction generated by user aggregation and user stickiness, aggregation, including mobile payment, personal finance, Life services, e-commerce and other functions of the mobile ecosystem, and use the payment link to form a line O2O ecological closed-loop. With the complete establishment of social graph and the rapid penetration of the mobile Internet, socialization and mobility have become the inevitable trend of the development of the Internet. As the PC’s location is gradually being replaced by mobile terminals such as smartphones and tablets, the number of mobile social users has also exploded. Analysys think tank data significantly