正如危机公关专家林景新认为的那样:“海底捞的服务只是做到了一个平均无差错的水平,但这种水平被自己神化,被网友、媒介有意无意神化……海底捞的神话,是一个消费者集体想像的神话,寄托所有消费者对社会化理想服务的乌托邦梦想。” Just as the crisis public relations expert Lin Jingxin thinks: “The service of sea fishing only achieved an average error-free level, but this level was deified by the users and the media deliberately or not deified. The myth of sea fishing is a consumption The collective imagination of the myth, all consumers rely on social services ideal utopian dream. ”