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在竞争异常激烈的快捷酒店领域中,如家的发展势头如此迅猛,在酒店领域创造如此多的奇迹,成立10余年,如家便已成为中国经济型酒店行业的领跑者。而这些特点符合旅行客户的心理特点,对这类客户产生极大的吸引力。如家快捷酒店定位为经济型酒店,酒店设施设备和服务人员的服务让客人感受家的温暖是如家快捷酒店的营销理念,品牌创新团队在向顾客传达“家”文化时也在传递适度和简约的生活理念,并在其中融入“快捷”的内涵,全面凸显酒店便利、高效的特点。而在成本管理上,如家快捷酒店有效地利用了这一优势使成本大大减少,使酒店既节省了资金,也让客人住到了舒适的房间。
In the fierce competition in the field of fast hotel, such as the momentum of home development so rapidly in the hotel industry to create so many miracles, the establishment of more than 10 years, such as home has become China’s economy hotel industry leader. And these characteristics in line with the psychological characteristics of travel customers, such customers have a great attraction. Home Inns positioning as a budget hotel, hotel facilities and services to help customers feel the warmth of home is the Home Inn marketing philosophy, brand innovation team to convey to customers, “home ” culture is also passing moderate and Simple philosophy of life, and into which the “shortcut” connotation, fully highlighting the hotel’s convenient and efficient features. In the cost management, such as the Home Inns effective use of this advantage to greatly reduce costs, the hotel not only saves money, but also allow guests to live in a comfortable room.