电视媒体的宏观管理体系大致上包括:以舆论导向与栏目管理为核心的宣传管理、以设备采购和技术保障为核心的技术管理、以财务预决算和成本控制为核心的财务管理、以人事任免和员工岗位管理为核心的人事管理、以广告经营与产业运作为核心的经营管理等。在这个大的管理体系中,栏目管理是所有其他管理体系的核心所在。 The macro-management system of TV media broadly includes: publicity management with public opinion oriented and column management as the core, technical management with equipment procurement and technical support as the core, financial management with financial budget and budget control as the core, and personnel appointment and dismissal And staff positions management as the core personnel management, advertising and industrial operations as the core of the operation and management. In this large management system, section management is at the core of all other management systems.