《互联网广告管理暂行办法》将于2016年9月1日起施行。办法明确提出,互联网广告包括推销商品或者服务的付费搜索广告。互联网广告迅速发展,问题也逐步显现,虚假违法广告问题时有发生。暂行办法提出,互联网广告包括以推销商品或者服务为目的的,含有链接的文字、图片或者视频等形式的广告、电子邮件广告、付费搜索广告、商业性展示中的广告以及其他通过互联网媒介的商业广告等。互联网广告应当具有可识别性,显著标 Interim Measures for Internet Advertising Management will come into effect on September 1, 2016. The solution clearly states that Internet advertisements include paid search ads that sell goods or services. The rapid development of Internet advertising, the problem has gradually emerged, false advertising problems have occurred from time to time. Interim Measures propose that Internet advertising includes advertisements in the form of texts, images or videos containing links to advertisements, e-mail advertisements, paid search advertising, advertisements in commercial exhibitions, and other commercials via the Internet, for the purpose of marketing goods or services Advertising and so on. Internet advertising should be identifiable, notable