论文部分内容阅读
企业报与广播、电视相比,具有先天劣势:从采访、写作、编辑、排版、印刷直到发行,工作程序多而复杂,故而时效性差;阅读受文化程度限制,群众基础不及广播、电视广泛;文字传播远不及声音、图像传播逼真,因此感染力较差。企业报与社会上公开发行的大报相比,又具有自己独有的劣势:新闻来源少、发行周期长、版面小、开张少等。企业报作为报纸,也具有一些广播、电视无法相比的优势:记录性好,便于读者反复阅读,深入研究,并可以作
Compared with radio and television, the enterprise newspaper possesses inherent disadvantages: it is poorly time-consuming from the interview, writing, editing, typesetting and printing to the distribution and the work procedure. Therefore, reading is limited by the degree of education, and the public base is inferior to broadcasting and television. Far less than the voice of the spread of the text, realistic image transmission, so less contagious. Compared with the big newspapers that are publicly released in the society, the enterprise newspapers have their own unique disadvantages: fewer news sources, longer circulation periods, smaller layouts and fewer openings. Corporate newspaper as a newspaper, but also has some radio, television can not be compared to the advantages: good record, easy for readers to read, in-depth study, and can be used