相当长的一段时间里,主旋律电影给人留下一种刻板、说教,标签化的印象,也因此陷入官方叫好,观众不叫座的尴尬境地。近期,主旋律电影一改刻板印象,突出自然、亲切、鲜活,既有口碑,又赢得了票房。主旋律电影的这一重大突破得益于与商业电影的渐进融合,加入了商业娱乐元素,采取商业运作方式。 For a long period of time, the main theme of the movie leaves a stereotype, preaching, labeling of the impression, and therefore fall into the official applause, the audience is not awkward position. Recently, the main theme of the film changed the stereotype, highlighting the natural, cordial, fresh, both word of mouth, and won the box office. This major breakthrough in the theme film has benefited from progressive integration with commercial films, adding commercial entertainment elements and adopting a commercial approach.