在这次灾难中很多民营企业和企业家都为国分忧,投入了大量的人力、物力和财力,对灾区人民施以援助。一向以速度著称的蒙牛集团再一次成为人们的焦点:蒙牛第一时间响应国家的号召成为第一个进行捐赠的民营企业,将第一批救援物质送到灾民手中。针对在危机面前蒙牛如何能够如此迅速的地出反应,本刊记者采访了蒙牛营销总监赵远花。 In this disaster, many private enterprises and entrepreneurs share the worry about the country and have invested a great deal of manpower, material and financial resources to provide assistance to the people in the disaster areas. Mengniu Group, once known for its speed, has once again become the focus of attention: as the first time, in response to the call of the state, Mengniu became the first private enterprise to donate and sent the first batch of aid materials to the victims. In the face of the crisis Mengniu how to be able to respond so quickly, the reporter interviewed Mengniu Marketing Director Zhao Yuanhua.