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认识老大苏秋萍已经20年了。刚认识他的时候,他已经是广告圈的前辈,华文广告界的领袖人物。我们都叫他Peter Soh.老板请他来给公司做创意顾问,领导我们做奥迪专案,那个时候,我倒觉得他更像很有点背景的黑道老大,气场极强。但是一说起奥迪创意要怎么做时,他是又准又狠又张扬。原来,他的黑道是在创意,同时把策略都一起霸走。我看到一种做创意的自信。他说什么,做什么,客户就会买单什么。当时是羡慕不妒忌也不恨,就觉得他赚钱很容易,就写几个标题,一点文案和最后的提案,
Su Qiuping boss know 20 years. Just met him, he is already the predecessor of the advertising circle, the leader of the Chinese advertising industry. We all call him Peter Soh. The boss asked him to come to the company as a creative advisor and lead us to do the Audi project. At that time, I actually thought he was more like a gangster boss with a bit of background. But when talking about how to do Audi creative, he is accurate and relentless publicity. It turned out that his underworld is in the creative, at the same time the tactics together hegemony. I see a creative self-confidence. What he said, what to do, customers will pay for what. At that time, envy is not jealous nor hate, I think he is very easy to make money, write a few titles, a little copy and the final proposal,