本文从流行的植入式传播现象入手,通过梳理植入式营销传播的发展脉络,理清其理论基础,展示其传播的几种形式和途径,从不同角度解读植入式传播文化,探索这种新的营销方式,解读了经济时代利用植入式传播方式进行下品牌推广与文化创意的联动之道。 This article begins with the popular phenomenon of implantable communication, clarifies its theoretical foundation by combing the development of implantable marketing communication, and presents several forms and ways of its spread. A new way of marketing, interpretation of the economic era of using implantable mode of communication under the brand promotion and cultural and creative linkage.