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随着互联网技术不断发展,直播作为一种新兴媒介已经显现出产业化、跨行业的发展趋势,无论是经济效益还是社会影响,都呈现出强大的上升态势及广阔的延展空间。作为内容生产商,出版社应学会借助这一新型模式呈现、传播内容。本文具体介绍了出版社搭建直播平台的思路以及具体的实施过程与经验。
With the continuous development of Internet technology, live broadcast has emerged as an emerging medium of industrialization and cross-sectoral trends. Both the economic benefits and the social impact have shown a strong upward trend and a vast space for expansion. As a content producer, publishers should learn to use this new model to present and disseminate content. This article specifically describes the idea of publishers to build live broadcast platform and the specific implementation process and experience.