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我国第一部《广告法》已于今年2月1日实施,广告业会一步一步地规范起来,而告别昨天的混乱与窘迫。过去的一年,全国约20万广告人的日子过得很不顺心,是广告业近十年来走向低谷的年头。原因何在呢? 其一是广告从业人员过多,各类广告公司异军突起,尤其是各色闲杂人员等跻身广告业,素质参差不齐,导致广告经营混乱无序,各类纠纷、案件层出不穷。据估计,郑州市从事广告业的人高达1.7万人,也就是说平均每100个郑州市民中就有1人经营广告,广告公司也有1000多家。广州市仅1994年
China’s first “Advertising Law” was implemented on February 1 this year. The advertising industry will standardize step by step, and bid farewell to yesterday’s chaos and distress. In the past year, the days of about 200,000 advertisers across the country have been very unfavorable. It is the year when the advertising industry has reached a low point in the past decade. The first reason is that there are too many advertising professionals, and all types of advertising companies have risen suddenly, especially among the various types of casual workers who are among the advertising industry. The quality of the advertising industry is uneven, leading to chaos and chaos in advertising operations. Various types of disputes and cases have emerged one after another. It is estimated that there are as many as 17,000 people working in the advertising industry in Zhengzhou, which means that one out of every 100 people in Zhengzhou runs advertising, and there are more than 1,000 advertising companies. Guangzhou City, 1994 only