在当年伊利作为内蒙古乳业的老大地位是不可动摇的,于是,牛根生就想到了“创内蒙古第二品牌”的宣传口号“蒙牛”的确是一头猛牛。1999年成立之初还只是个再小不过的厂子,但短短三年,到2002年时其销售额就已经突破21亿元,在全国乳制品企业中的排名由第1116位一举跃升至第4位。蒙牛能有如此骄人的成绩,还得从 In that year, Erie as the leader of the dairy industry in Inner Mongolia is unshakable, so Niu Gensheng thought of “creating a second brand in Inner Mongolia,” the slogan “Mengniu ” is indeed a bull. At the beginning of its establishment in 1999, it was only a small factory. However, in just three years, its sales volume has exceeded 2.1 billion yuan in 2002, and its ranking among the national dairy companies jumped from 1116th to 4. Mengniu can have such impressive achievements, have to from