2007年9月初,搜狐网站奥运报道战略发布。随之而来的是有关互联网站奥运营销权问题的争论和探讨,之后便引发了有关奥运赞助商在互联网上进行奥运营销时是否可以选择搜狐以外的网站等问题的“热吵”和“热炒”。有关问题引起了笔者的关注和思考。本文拟就有关问题进行归纳和初步分析,以期与有 Early September 2007, Sohu website Olympic coverage strategy release. What followed was the controversy and discussion on the issue of marketing rights for Olympic sites in the Internet. After that, it triggered a “hot quarrel” on whether Olympic sponsors could choose websites other than Sohu when conducting Olympic marketing on the Internet. “Hot fried ”. The issue caused the author’s attention and thinking. This article intends to summarize and preliminary analysis of the relevant issues, with a view to having