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针对如何构建西安文化产业可持续发展策略,政府应当积极引导文化产业,有效组织和引导公益性文化事业单位,努力扩大公共文化服务共享的覆盖面。明确以文化艺术为桥梁,搭建文化产业和旅游产业相结合的平台,充分发挥城市品牌优势。同时,从挖掘物质形态和非物质形态的文化资源入手,着力发展有特色、有潜力、有优势的文化品牌项目,优化文化产业结构,从而使得全市文化产业发展呈现出良好态势。
Aiming at how to construct the sustainable development strategy of Xi’an cultural industry, the government should actively guide the cultural industry, effectively organize and guide public welfare cultural institutions, and strive to expand the coverage of public cultural services. Clearly to culture and arts as a bridge, build a combination of cultural industries and tourism industry platform, give full play to the advantages of the city brand. At the same time, starting from excavating the cultural resources of material forms and non-material forms, efforts should be made to develop cultural brand projects with distinctive features, potential and advantages and to optimize the structure of cultural industries, so that the development of cultural industries in the whole city shows a good momentum.