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人们都晓得康佳集团在我国彩电行业中“排行老三”,然而,却很少有人知道它原来只是一家华侨小农场中的加工厂。就是这么一家令人不起眼的小不点企业,作为改革开放的幸运儿,从组装收录机起步,经过十多年的艰苦创业,已发展成为以生产彩电为主导产品,集音响、电话、VCD 机为一体的大型企业集团,也是一家出色的中外合资企业。它不仅在国内市场上占有举足轻重的地位,而且在国际市场上也日渐声誉雀起。康佳集团1996年生产彩电250万台,销售收入超过50亿元,实现利润3.46亿元。
People all know that Konka Group ranks “the third oldest” in China’s color TV industry. However, few people know that it was originally a processing plant in an overseas Chinese small farm. Such an obscure little company, as the lucky person of reform and opening up, started from assembling video recorders and after more than ten years of arduous pioneering, it has become a leading product in the production of color TVs, integrating audio, telephone, and VCD machines. The large enterprise group is also an excellent Sino-foreign joint venture. It not only occupies a pivotal position in the domestic market, but also gradually gains a reputation in the international market. Konka Group produced 2.5 million color TV sets in 1996, with sales revenue exceeding 5 billion yuan and a profit of 346 million yuan.