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用小支点的能量撬动大市场,坚不可摧的地方基础和层层推进的营销手法缺一不可区域品牌承载着当地浓厚的地域历史、人文等文化内涵,在其所在地区有很高的品牌忠诚度,可谓“一方霸主”。但区域品牌如何突破地域限制,走向全国,用小支点撬动大市场?笔者认为,坚不可摧的地方基础是品牌成功突围的关键,青岛船歌鱼水饺正是在坚实的地方基础上一步步地从地方市场走向了全国市场。夯实基础饺子是中国家喻户晓的传统特色
With a small fulcrum of the energy leveraging large market, the indestructible foundation and layers of marketing practices indispensable regional brand carrying a strong local history, culture and other cultural connotations in their region has a high brand loyalty , Can be described as “one overlord ”. However, how to break through the regional limits of regional brands, to the country, with a small fulcrum leveraging large market? I believe that the unbreakable foundation of the brand is the key to success breakthrough, Qingdao Songge fish dumplings is in a solid place on the basis of step by step Local market to the national market. Rammed foundation Dumpling is a traditional Chinese household name