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广告主:英特尔中国执行时间:2014年5月12日-6月20日报送单位:MRM//Mc Cann Beijing所属行业:IT营销背景:企业移动性(Enterprise Mobility)并没有引起大中型企业的IT决策者们的重视,他们普遍还没有认识到移动办公对于企业的重要意义;商用2合1电脑是英特尔联合OEM厂商,针对商务人群推出的新一代商用笔记本电脑,兼具性能和便携性,是助力企业移动性的绝佳设备,但是,大中型企业的IT决策者们还不太了解该类新产品,即便了解,也大多认为2合1电脑这类产品更多的是用于娱乐而不是办公,存在刻板印象。
Advertiser: Intel China Execution Time: May 12 - June 20, 2014 Submitted by: MRM // Mc Cann Beijing Industry: IT Marketing Background: Enterprise Mobility did not cause any problems for large and medium-sized enterprises IT policy-makers are paying attention and they generally do not realize the importance of mobile work for the enterprise. The commercial 2-in-1 computer is Intel’s newest generation of commercial notebook PCs for Intel’s joint OEMs that deliver performance and portability, Is a great device to help you move your business, but IT executives in midsize and large businesses do not know much about the new product, and even knowing it, most think it is more of a 2-in-1 computer for entertainment Not office, there is a stereotype.