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伴随着知识经济时代的到来,市场对市场营销从业人员的素质要求越来越全面,复合型和创新型人才越来越适应市场需求。本文指出了市场营销专业教学中存在的一些问题,并提出了相应的解决措施。
With the advent of the era of knowledge-based economy, the market demands more and more comprehensive qualifications of marketing practitioners, and the composite and innovative talents are more and more adaptable to the market demand. This paper points out some problems existing in the teaching of marketing specialty and puts forward corresponding solutions.