定制酒其实就是按照消费者的想法来让酒的定制厂商包装酒,这其中包括酒瓶的造型及商标等一系列内容。而之前茅台的定制酒主要是为国家级单位定制。如果消费者有茅台定制酒的需求,则一般是由贵州省茅台镇生产的其他酒厂为消费者来生产。但在“三公消费”政策的影响下,飞天茅台的销量大不如从前,然而定制酒的市场需求却在日益加大,所以如何进行市场渠道的拓展,对于茅台来说就显得十分必要。 Custom wine is actually in accordance with the idea of ​​consumers to make custom wine manufacturers packaging wine, which includes the bottle shape and trademark and a series of content. Maotai before the custom wine is mainly customized for national units. If the consumer has the demand for customized Maotai, it is generally produced by consumers for other wineries produced by Maotai Town, Guizhou Province. However, under the influence of the “three public spending ” policy, the sales of Flying Moutai are far worse than before. However, the market demand of customized wines is increasing day by day. Therefore, how to expand the market channels is very necessary for Maotai.