定制,一直是人类进步路上的孜孜追求:定制西装、定制餐具、定制家具、定制住宅。打上“与众不同”标签的任何物品,都让人对其产生更特殊的情感,从而爱不释手。与其他任何产品一样,葡萄酒也悄悄走进了定制的时代:葡萄酒的生产流程被拆分成许多细小的模块,从种植到采摘,到酿造到装瓶,最后进行销售,都可以加入消费者个人喜好的因素。普通消费者可以花小成本定制属于自己的酒标,顶层消费者亦能花大价钱买下酒庄生产他们自己喜爱的葡萄酒。定制让葡萄酒更具娱乐性,变得更亲民。本期专题我们便深入这场微醺的定制,探讨中国葡萄酒的私人定制时代是否已经全面到来! Customization, has been diligent pursuit of human progress on the road: custom suits, custom cutlery, custom furniture, custom housing. Anything marked with a “distinctive” label gives a more special feeling to it and thus puts it down. As with any other product, wine is quietly entering a custom era: the wine production process is split into tiny modules, from planting to picking, to brewing to bottling, and finally to sales, to the consumer individual Like factors. Ordinary consumers can customize their own labels at a fraction of the cost, and top-level consumers can pay big bucks to buy wineries to make their own favorite wines. Custom made wines more entertaining and more personal. This issue we will delve into this modest custom, to explore whether China’s wine customization era has fully come!