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立足于可持续发展的观念,从文化传承和生态环保两个角度探讨海南旅游商品包装的可持续性设计。海南地域文化元素和民族民间传统艺术形式的挖掘、转换与应用是其实现文化可持续性的途径;材料的环保、结构的易拆卸、一物多用、部件的规范化是其实现环境可持续性的具体方法。包装设计中环境的可持续性与文化的可持续性是密不可分的。
Based on the concept of sustainable development, this paper discusses the sustainable design of Hainan’s tourism product packaging from two aspects of cultural heritage and ecological protection. The excavation, transformation and application of Hainan’s regional cultural elements and ethnic traditional folk art form are the ways to realize the cultural sustainability. The environmental protection and structural disassembly of materials, the multi-use of materials, and the standardization of components are the keys to achieving environmental sustainability specific method. Environmental sustainability in packaging design is inextricably linked with cultural sustainability.