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2006年农机市场战争的硝烟已尘埃落定,大中型拖拉机、收获机械等市场继续保持产销两旺的势头。在大中型轮式拖拉机、三轮汽车和低速货车等农机产品的冲击下,近年来小四轮拖拉机(以下简称小四轮)在国内农机市场一直在走下坡路。据拖拉机行业统计学会提供的统计资料,2006年小四轮主要生产企业共销售小四轮45.1万台,同比下降11.13%。为稳定市场,摆脱困境,生产企业纷纷采取降价、赠物等多种手段促销,却仍然不能阻挡产销不断下滑的趋势。
The smoke from the farm machinery market war in 2006 was settled. The market for large and medium-sized tractors and harvesting machinery continued to maintain the momentum of both production and sales. Under the impact of agricultural products such as medium- and large-sized wheeled tractors, three-wheeled vehicles and low-speed wagons, small four-wheeled tractors (hereinafter referred to as “Small Four Wheels”) have been declining in the domestic agricultural machinery market in recent years. According to statistics provided by the Tractor Industry Statistics Institute, in 2006, a total of 451,000 small four rounds were sold by major four-wheel manufacturing enterprises, down 11.13% from a year earlier. In order to stabilize the market and get out of the predicament, manufacturers have adopted such measures as price reduction, gift giving and other means of promotion. However, they still can not stop the trend of declining output and sales.