论文部分内容阅读
互联网的特性,是电子商务企业冲击传统零售的最大利器;而正因为互联网的特性,划定了网络零售的疆域。近年来,网络零售正在飞速发展,并在商业零售市场上迅速攻城略地。从图书、3C、服装、甚至粮油食品,到如今异常火热的生鲜等,网络零售正在全面地融入人们的日常生活,日渐成为一种生活方式。按此趋势,网络零售似乎将要无所不能。也正因此,传统的线下零售也深切地感受到了网络零售的冲击。然而,网络零售真的是无孔不入吗?
The characteristics of the Internet, e-commerce business is the biggest impact of traditional retail tools; and precisely because of the characteristics of the Internet, delineated the territory of online retailing. In recent years, online retailing is rapidly growing and rapidly losing ground in the commercial retail market. From books, 3C, clothing, and even food and oil to the fiery freshness nowadays, online retailing is fully integrated into people’s daily life and has gradually become a way of life. According to this trend, online retail seems to be going to be omnipotent. It is precisely because of this, the traditional offline retail also deeply felt the impact of online retailing. However, online retail is really pervasive it?