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随着今年“双十一”电商大促落下帷幕,2012年也即将进入收官阶段。而在“双十一”这天,淘宝天猫全网以191亿的交易额创造了中国电商行业日销售神话,大超越了传统商超模式所能获得的总额,这再次印证了在“大环境”普遍不景气的情况下,中国电商经济的强大力量。今年“双十一”的火爆,从用户的角度来看,是体现了中国中低端消费者的消费能力在稳步提升,并且已经逐渐大量采用电商的形式进行消费,这引起了中国传统消费形态的大逆转。
With this year “double eleven ” electricity supplier to promote the curtain, in 2012 is about to enter the closing stage. In the “double eleven” day, Taobao Lynx’s entire network to 19.1 billion transaction volume created the myth of Chinese e-commerce industry sales day, far beyond the traditional Super Mode can get the total amount, which once again confirmed Under the general downturn in the “environment ”, the powerful power of China’s electricity supplier economy. This year, “Double Eleven” hot, from the user’s point of view, is reflected in China’s low-end consumer spending power is steadily improving, and has gradually come to consume a large number of forms of electricity supplier, which caused China The reversal of traditional consumption patterns.