广告理论的泛滥,早已充斥着广告界,让幼稚的中国广告更加神经兮兮。如果说,国际4A 的广告理论如360度品牌管家、品牌轮盘、品牌未来等,多少还融合了国际4A 的几十年广告经验的话,那国内众多的广告理论则让人摸不着头脑。品牌科技、品牌焦点、品牌谋略……不要说企业看得头晕眼花,就连广告人也是一头雾水。 The spread of the theory of advertising has long been flooded with the advertising industry, so naive Chinese advertising even more neurotic. If the international 4A advertising theory such as 360 degrees brand manager, brand roulette, brand future, how much also incorporates the international 4A decades of advertising experience, then the domestic numerous advertising theory is puzzling. Brand technology, brand focus, brand strategy ...... Do not say that businesses see dizzy, and even advertisers are confused.