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期刊封面是给予读者第一感官印象,封面设计对提高科技期刊的质量、树立期刊品牌形象有着极为重要的作用。该文介绍并分析了2015年新版《中国中药杂志》封面设计的原则、方法以及与之结合的互联网推广。通过封面的改版,杂志取得了良好的社会和经济效益。
Journal cover is to give the reader the first sensory impression, cover design to improve the quality of science and technology periodicals, periodical brand image has a very important role. This article introduces and analyzes the principles and methods of the cover design of the new edition of “Chinese Journal of Traditional Chinese Medicine” in 2015 and the internet promotion combined with it. Through the cover of the revision, the magazine has achieved good social and economic benefits.