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随意网络的普及,我国政府门户网站体系初步建立,政务新媒体的发展也是突飞猛进。政务微信作为一个信息发布平台,同时也肩负着监督实施的作用,已成为政府部门联系广大人民群众的重要手段。然而,我国政务微信在发布内容,关注度等方面仍存在较大问题。本文以教育部门政务微信为例,通过对“教育政务微信”和“微言教育”两个公众号的监测以及对网民的问卷调查,找出教育部门政务微信存在的问题,并提出建议。
The popularity of random networks, the initial establishment of our government portal system, the development of government new media is by leaps and bounds. As an information release platform, WeChat, as well as the role of supervision and implementation, has become an important means for government departments to contact with the masses of people. However, there is still a big problem in China’s micro-channel of government affairs, such as releasing content and paying attention to it. Taking the WeChat government administration as an example, this paper tries to find out the problems existing in the WeChat account in the education sector through the monitoring of two public numbers, “Education WeChat” and “Microphone Education” and the questionnaire survey of Internet users make a suggestion.