Gone with the Wind is one of the most popular American novels,which is written by American female writer Margaret Mitchell. When it was published,its sales broke many records among the publishing circles,and it is famous all over the world. The novel mainly describes the life of Scarlett who is the daughter of Tara’s master during the American Civil War. Meanwhile with the hint of a triangular love between Scarlett,Ashley and Rhett,the novel depicts a wide and prosperous picture of the social life of the South in America. Not only the rich content of the novel but also the complex plots and the contradictions between the figures of the novel have an important artistic effect on shaping the characters in the novel. Among all the roles,Scarlett,is the most successful one who is full of conflicting and complicated features. This article analyzes the character of Scarlett from three aspects:the first one is her attitude towards life during the Civil War; the second one is the exterior and internal reasons for the shaping of her character; the last one is her attitude towards her love and marriage. The analysis aims at showing the eternal charm of the image,Scarlett in the novel. Gone with the Wind is one of the most popular American novels, which is written by American female writer Margaret Mitchell. When it was published, its sales broke many records among the publishing circles, and it is famous all over the world. The novel mainly describes the life of Scarlett who is the daughter of Tara’s master during the American Civil War. Meanwhile with the hint of a triangular love between Scarlett, Ashley and Rhett, the novel depicts a wide and prosperous picture of the social life of the South in America Not only the rich content of the novel but also the complex of plots and the contradictions between the figures of the novel have an important artistic effect on shaping the characters in the novel. Among all the roles, Scarlett, is the most successful one who is full of conflicting and complicated features. This article analyzes the character of Scarlett from three aspects: the first one is her attitude towards life during the Civil War; the second one is the exterior and the reasons aims the shaping of her character; the last one is her attitude towards her love and marriage. The analysis aims at showing the eternal charm of the image, Scarlett in the novel.