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企业社会责任与战略管理领域相融合,已经形成一种新的战略选择,即社会责任战略。本文主要分析在企业内部价值链环节中,如何通过运用企业社会责任战略要素,最终形成企业价值链低成本型社会责任战略模式,进一步提出价值链低成本型社会责任战略的三种具体模式,即资源利用低成本型社会责任战略、员工权益提升型社会责任战略和供应商合作提升型社会责任战略,并对这三种具体战略模式进行案例分析。
The integration of corporate social responsibility and strategic management has formed a new strategic choice, that of social responsibility. This article mainly analyzes how to use the corporate social responsibility strategy elements in the internal value chain of the enterprise to finally form a low-cost corporate social responsibility strategy model of value chain and further propose three specific modes of the low-cost social responsibility strategy in the value chain, namely Low-cost resource-based social responsibility strategy, employee rights promotion social responsibility strategy and supplier cooperation and promotion of social responsibility strategy, and the three specific strategic model for case analysis.