现在世界各地的产品品牌有上千万个,而我们能叫得上名字的不过几十个,熟知的不过十几个。在茫茫的品牌星空下,为什么少数的品牌可以璀璨夺目,而绝大多数的品牌则暗淡无光呢?如今,不乏一掷千金,轰炸式广告宣传的品牌,但是,几年下来,品牌资价值却没有明显的积累。有的依靠事件营销、噱头炒作,虽然知名度很 Now there are tens of millions of product brands around the world, but we can name but dozens, but a dozen well-known. In the vast brand of stars, why a small number of brands can be dazzling, but the vast majority of brands are bleak? Now, there is no shortage of big bucks, bombing advertising brand, however, a few years, the brand value of money is not Obvious accumulation. Some rely on event marketing, gimmicks speculation, although the visibility is very