脱贫致富的中国,房地产业像一头发了疯似的牛,正在向前狂奔!卷起了满天烟尘,牵动着各行各业各色人等的加入追逐和谈论,看似一场自发性全民参与的集体大跃进。这是一个欣欣向荣,百花齐放的市场,而依附在这个市场的房地产广告却有那么一点“冠盖满京华,斯人独憔悴”的味道。谈的是土地开发,论的是地产英雄,房产大鳄云云。而房地产广告沦为这个大舞台报幕跑龙套的配角,至少视而不见,谈而不论。绝大多数发展商都承认,房地产广告是需要的,产品再好,市场状况再火,也要推广宣传,但重视需求的方式就不一而足了。对某些发展商而言,房地产广告就像宴席后的水果,可以帮助消化,但是不吃也可以自行消化。前面的每道菜才是主角,可以细品慢咽,甚至谈论如何烧煮滋味更佳,但对待饭后水果的房地产广告,就是尝尝,了不起说声甜与不甜,西瓜就是西瓜,苹果就是苹果,难道还能切出什么把戏,一种半买半送的心态,像是不得已的必要,人家有,我也不能免,点缀点缀。明白说,中国房地产广告的竞争,很多时候不在创意专业上,而是在价格与服务上。市场红火,广告创意做得好也卖,不好房子也卖。某些市场,甚至广告来不及出 Realizing China’s quest for poverty and prosperity, the real estate industry is running like crazy cattle and is running ahead! It is a spontaneous participation of all the people The collective leap forward. This is a thriving, flourishing market, and attached to real estate ads in this market, but there is a little “crown capped with Jinghua, Sri Lanka alone gaunt ” flavor. Talking about land development, on the real estate heroes, real estate chiefs. And real estate advertising has become the big stage of the story played a supporting role, at least turned a blind eye, talked about regardless of. Most developers agree that real estate advertising is needed, no matter how good the product is, the market is in a good shape and the publicity is promoted. However, the emphasis on demand is not enough. For some developers, real estate ads look like the fruits after the banquet, which can help digest but digest themselves without eating. The front of each dish is the protagonist, you can fine slowly, or even talk about how to cook better taste, but the post-mortem fruit real estate ads, is to try, great to say that sweet and not sweet, watermelon is watermelon, apple Is Apple, can also cut what trick, a semi-buy half mentality, as a last resort, people have, I can not be free, embellishment embellishment. Understand that the real estate advertising competition in China, often not creative professionals, but in price and service. The market is booming, advertising creative well to sell, not good house also sell. Some markets, even advertisements too late