1供电企业营销管理中促销策略的问题分析从传统的电力市场交易模式来看,供电企业在进行电力交易过程中主要关注产权分界划分、用电性质界定、计量设备精确度、客户缴费及时性等方面。这种简单的营销管理模式不利于建立起企业和客户之间的沟通渠道,形成了较为明显的垄断经营色彩,企业的品牌建设也无从谈起。 Analysis of the promotion strategy in the marketing management of power supply enterprises From the perspective of the traditional trading pattern of electricity market, power supply enterprises mainly focus on the demarcation of property right, the definition of power consumption, the precision of measuring equipment, the timeliness of customer payment, etc. during the power transaction aspect. This simple marketing management mode is not conducive to establishing a communication channel between enterprises and customers, forming a more obvious color of monopolistic management, and the brand building of enterprises is also impossible to talk about.