面对日趋激烈的市场竞争,国内成品油销售企业需要实施顾客忠诚度培育,结合加油站经营实践构建加油站客户忠诚度模型,成为成品油企业培育客户忠诚度的重要前提。本文分析已有的客户忠诚度模型,结合加油站经营实践,构建加油站客户忠诚度模型,为国内成品油销售企业实施客户忠诚度培育奠定基础。 In the face of increasingly fierce market competition, the domestic oil product sales enterprises need to cultivate customer loyalty, and establish the gas station customer loyalty model according to the operation of gas station, which becomes an important premise for the refined oil enterprises to cultivate customer loyalty. This paper analyzes the existing customer loyalty model, combined with gas station management practices, build gas station customer loyalty model and lay the foundation for the implementation of customer loyalty foster domestic oil product sales enterprises.