Having criticized the current architecture of Advanced Traveler Information Systems(ATISs), this work discusses a new base of requirements to develop a new paradigm for traffic information systems. It mainly integrates three dimensions within a traffic system: drivers’ pattern of behavior and preferences, urban traffic desires,and capabilities of traffic information service providers.Based on the above, functional segments from several related backgrounds are brought together to structure a new architecture, called Interactive Traveler Information System(ITIS). The main interactive feature of this new architecture is a two-way communication track between drivers and the traffic information system provider—in fact, a decision on choosing a road at a particular time for an individual will be made based on the utility of both sides. This new configuration consists of driver-side smartphone application, centric traffic prediction, and decision-maker units, which will shape a new approach of decision-making processes. These all work together to satisfy the designated goal of ITIS, which is preserving the Wardrop equilibrium condition in the traffic network level.Finally, we concentrate on a comparison study, which shows a differentiation between performance of the proposed ITIS and the current ATIS model in a real situation.This has been done with simulations of analogical scenarios. The most noticeable advantage of the proposed architecture is not being limited to a saturation limit, and the positive effect of increasing system penetration in the performance of the newly introduced information system.In conclusion, new research subjects are suggested to be carried out. Having criticized the current architecture of Advanced Traveler Information Systems (ATISs), this work discusses a new base of requirements to develop a new paradigm for traffic information systems. It mainly integrates three dimensions within a traffic system: drivers’ pattern of behavior and preferences, urban traffic desires, and capabilities of traffic information service providers. Based on the above, functional segments from several related backgrounds are brought together to structure a new architecture, called Interactive Traveler Information System (ITIS). The main interactive feature of this new architecture is a two-way communication track between drivers and the traffic information system provider-in fact, a decision on choosing a road at a particular time for an individual will be made based on the utility of both sides. This new configuration consists of of driver-side smartphone application, centric traffic prediction, and decision-maker units, which will shape a new approach of decision-making processes. These all work together to satisfy the designated goal of ITIS, which is preserving the Wardrop equilibrium condition in the traffic network level. Finally, we concentrate on a comparison study, which shows a differentiation between performance of the proposed ITIS and the current ATIS model in a real situation. This has been done with simulations of analogical scenarios. The most noticeable advantage of the proposed architecture is not being limited to a saturation limit, and the positive effect of increasing system penetration in the performance of the newly introduced information system.In conclusion, new research subjects are suggested to be carried out.