展会官方微博,是业内常讲的新兴媒体、电子媒体、网路媒体、社交媒体和互动媒体中的一种。但官微有一个定位不能忽略:它是展会主办方的“自媒体”。展会主办方有很多“自媒体”。会刊、会报、邀请函等纸质媒体的利用由来已久。进入互联网时代,网站、手机短讯、电子简报(EDM)、微信直至时下热门的二维码、APP是新媒体的代表。其中,微博应用早于微信,都属于社交媒体和互动媒体。主办方使用微博推广展会,乃是近两年的风潮。如何使用、维护展会官方微博,结合实践 The official Weibo exhibition is one of the emerging media, electronic media, online media, social media, and interactive media that are often spoken in the industry. However, official micro-positioning cannot be ignored: it is the “self-media” of organizers. The organizer of the exhibition has a lot of “self media”. The use of paper media such as magazines, conferences and invitations has long been used. Into the Internet era, websites, mobile phone text messages, electronic newsletters (EDM), WeChat until now popular QR code, APP is the representative of the new media. Among them, Weibo applications are earlier than WeChat, and both belong to social media and interactive media. The organizer used Weibo to promote the show, but it was the trend of the past two years. How to use and maintain the official Weibo show, combined with practice