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大众传播媒介在传播信息时具有速度快、范围广、影响大等特点,因此其又成为艺术传播活动得以进行的重要手段和渠道。民间艺术作品想要得到保护、推广和传承,大众传播媒介在其传播中扮演不可或缺的角色。本文通过论述大众传播媒介对民间艺术传播的影响,表现民间艺术与大众传播媒介融合后产生的价值和意义,以及在传播过程中需要注意的问题和相关建议。
The mass media have the characteristics of fast speed, wide range and great influence in disseminating information, so they have become an important means and channels for the art communication activities to be carried out. Folk art works want to be protected, promoted and inherited, and the mass media play an indispensable role in its dissemination. This article discusses the impact of the mass media on the spread of folk art, the value and significance of the combination of folk art and the mass media, as well as the issues and suggestions that should be paid attention to in the process of communication.