随着经济的发展和社会的进步,现代产品设计结构和设计理念要贴合社会发展需求,传统设计框架已经逐渐被高效、标准化机械产品所取代。个性化和艺术性的手工制品受到社会越来越多的青睐。本文对艺术设计个性化追求价值过程中的瓶颈问题进行简要分析,着重阐释艺术设计个性化价值性体现路径,旨在为设计人员提供有价值的建议。 With economic development and social progress, the modern product design structure and design concept should meet the needs of social development. The traditional design framework has been gradually replaced by highly efficient and standardized mechanical products. Personalized and artistic handmade products by the community more and more popular. This article briefly analyzes the bottlenecks in the process of individualized pursuit of value for art and design, and emphasizes on the embodiment of personalized value of artistic design in order to provide valuable advice to designers.