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近年来,现代企业在激烈的行业竞争中选择了管理的多元化经营来降低单一业务风险以寻求更多的发展机会和发展空间。企业要想取得多元化经营模式的成功,就必须要清楚企业的内外部条件是否成熟,是否能够正确地选择相关的业务以及进行资源组合等等。本文根据笔者多年的工作实践经验,探讨了企业管理中多元化经营的概念、特点以及该如何建立具有核心竞争力的多元化经营模式。
In recent years, modern enterprises have chosen diversified management in the fierce competition in the industry to reduce single business risk in order to seek more development opportunities and opportunities for development. To obtain the success of diversified business model, enterprises must know whether the internal and external conditions of the enterprise are mature, whether they can correctly select the relevant business and the combination of resources and so on. Based on the author’s many years of practical experience, this article explores the concept and characteristics of diversified management in business management and how to establish a diversified business model with core competitiveness.