论文部分内容阅读
当你的门店面临门对门竞争的时候,在商品价格上不占优势,你会怎么办呢?有些门店可以像家乐福一样从供应商的供货价或费用上切下一块,但那些无法通过谈判获得好价格的超市呢?当一个门店在商品价格上调整空间很小的时候,他所能做的就是寻找竞争对手的薄弱点,以及所在商圈环境内具有未知和潜在利润的品类,通过对商品品类的价格线分布、商品的品牌规划、商品组织结构等调整,达到自己的竞争目的。商家在进行商品结构调整的时候,首先要掌握和了解商圈内消费人群的基本数据,以及竞争对手的商品品类构成及其价格分布情况。
What do you do when your store faces door-to-door competition, out of dominance in commodity prices? Some stores can be cut off from suppliers' supply prices or costs like Carrefour, but those that can not be negotiated When a store has little room for price adjustment, what he can do is look for the weak points of his competitors and the categories of unknown and potential profits in his business environment, Category price line distribution, product brand planning, product structure and other adjustments to achieve their own competitive purposes. Merchants in the adjustment of commodity structure, we must first understand and understand the basic data of consumer groups in the business district, as well as the composition of competitors' products and their price distribution.